Tour de France signs Cycle Force Group

New line of bicycles, accessories and parts on the way following deal.
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1_Tour de France logo.jpg

Moda International Marketing has revealed a new licensing partnership for Le Tour de France.

Cycle Force Group has been granted a licence by Amaury Sport Organisation - the official organiser of the tournament - to produce a full range of bicycles, parts and accessories from spring 2010 in the US, UK and Europe.

Distribution will be through mass retailers, sporting goods stores, distributors and online retailers.

Cycle Force Group has aligned itself with Messingschlager GmbH, an import company of bicycle parts and accessories with distribution throughout Europe, as its strategic distribution partner for Tour de France products.



A Tour de Force

This year?s Tour de France has been more exciting than ever from a UK perspective, with Bradley Wiggins becoming the first British rider to win the famous race since its inception in 1903.

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