TOWIE's Sam Faiers joins RMI portfolio

Celebrity and entertainment specialist agency adds most popular female from Essex reality show.
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RMI, the licensing agency for music artists, celebrities and brands, has added Sam Faiers from The Only Way is Essex to its line-up.

The firm is now seeking licensees across categories including fashion, handbags, shoes, watches and jewellery, fragrance, bath and body, home, calendars, posters and stationery.

Faiers is one of the most popular stars of the ITV2 reality show. She has already launched a book - Living Life the Essex Way - which went straight to number one on the bestsellers chart, toppling Simon Cowell.

"Sam has a huge following amongst young adult females," said Vicky Kostura, MD of RMI. "She represents an aspirational lifestyle hugely popular amongst young women. Her book sales are a clear indication that her audience buys into Sam and buys her products.

"She is one of the most influential trend-setters in the UK today. This is a great opportunity for licensees to develop exciting ranges that appeal to a mass audience of young adult females, backed and supported by Sam."

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