Toy and entertainment deals inked for Driver Dan - Licensing.biz

Toy and entertainment deals inked for Driver Dan

Golden Bear and Universal Pictures on board with pre-school hit.
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The licensing drive for Twofour54's Driver Dan's Story Train is up and running - with master toy and home entertainment partners coming on board.

In a deal brokered by UK licensing and merchandising agent, Aoh!k Commercial, Golden Bear will develop a range of toys, including plush, plastic and electronic, as well as 3D plush hot water bottle cases and 3D pyjama sets, launching in autumn/winter 2011.

In addition, Golden Bear will also develop a limited range of arts and crafts products, including mechanical drawing devices and felt kits.

The first range of Driver Dan toys will form a key part of Golden Bear's presence at the UK Toy Fair in January 2011.

Meanwhile, Universal Pictures International Entertainment has been appointed as DVD partner in the UK and Australia. The first DVD will be released in 2011.

"It's a great start for the brand in its lead territories," said Aoh!k's Andrew Kerr. "Golden Bear and Universal are category leaders who will bring a level of excellence to the key product offering for consumers."

Wayne Borg, COO at Twofour54, added: "Driver Dan's Story Train has already proven itself commercially, airing in the UK, US and Australia. Our aim with the brand was to demonstrate to the Middle East media industry how to build a global children's brand and create a successful business through 360 degree exploitation of the IP."

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