Toy and game partners sign for London 2012 - Licensing.biz

Toy and game partners sign for London 2012

Golden Bear becomes master toy licensee, while Winning Moves is games partner.
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The licensing programme for London 2012 continues to build - with Golden Bear and Winning Moves taking key roles within the toys and games category.

In its role as master toy licensee, Golden Bear will develop an extensive range of plush and plastic toy and gift products across the London 2012, Team GB and ParalympicsGB brands.

The first range of products is planned for launch in autumn next year in time for Christmas 2010. Further ranges will be developed and rolled out in the lead up to the Games in 2012.

Winning Moves has also signed up to create London 2012 branded Top Trumps card games, the new Top Trumps Tournament boxed game version, playing cards, trivia card and board games.

To read the full story on sister site ToyNewsOnline.biz, click here.

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