TOY FAIR 09: Charlie & Lola boosted with new deals - Licensing.biz

TOY FAIR 09: Charlie & Lola boosted with new deals

BBC renews clothing and toiletries licences for popular property.
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BBC Worldwide has revealed a two year renewal of the clothing licence for Marks and Spencer, plus toiletries licence from H&A for Charlie and Lola.

Previous Charlie and Lola lines for clothing at Marks and Spencer and toiletries for H&A have proved so popular both are now looking to expand with new items inspired by the loveable sibling duo.

Charlie and Lola, which is produced by Tiger Aspect Productions and distributed by BBC Worldwide, is based on the books by British author Lauren Child. The stunning series features a unique collage animation style which captures the liveliness and tone of the original books and is encapsulated in the range of licensed products available from 24 licensees in the UK and Eire.

Due to launch this spring, shoppers in Marks and Spencer can expect a collection of Charlie and Lola inspired apparel including rain macs, tee and shrug sets, tee and jacket sets, shorts and tights sets, shortie pyjama and washbags, balloon long leg pyjamas, nightdresses and packs of tees, socks, briefs and vests.

H&A will be developing new products as well as keeping their best-selling lines from last year including the magic face cloth which sold out in Boots by mid November 2008.

The Charlie and Lola collection from master toy licensee Golden Bear will be extended to include new plush items, such as Bouncing Lola, named as Best New Toy at Toy Fair in the Plush category, as voted for by the BTHA (British Toy & Hobby Association). Golden Bear will also be presentinga comprehensive range of other plush, games and wooden toys.

Cassie Allen, Licensing Manager, BBC Worldwide, said: "We’re delighted with the first range of Charlie and Lola clothing from Marks and Spencer which sold well in 2008. Similarly, H&A’s toiletries range has been extremely popular with consumers. Working with Marks and Spencer and H&A to maintain the popularity of this exciting brand helps to gain momentum across categories. We’re confident these renewals will attract further sales growth in 2009 and beyond."

All new Charlie and Lola licensed merchandise presented at Toy Fair bolsters BBC Worldwide’s publishing programme for the multi award-winning brand with more than 1.5 million books sold worldwide in 18 different languages by Penguin. BBC Magazines publishes the Charlie and Lola magazine in the UK with a circulation of 51,538 according the ABC data, and is also licensed to the Netherlands, Singapore and Spain.

BBC Children’s DVD has produced 11 Charlie and Lola DVD titles including boxsets of Series 1 and 2 with over 500,000 units sold to date. The newest title "I Can’t Stop Hiccupping and Other Stories" is released on February 23rd.

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