TV-Loonland and Martin Yaffe will be welcoming Julian Clary to Toy Fair today, with the TV presenter and comedian due to help unveil the first products from the Little Princess brand.
The spring/summer toy lines will be showcased on the Martin Yaffe booth (SB34), with Clary there from 1pm. The collection will include beanies of the characters, plush toys, a musical TV and inflatables.
"It is with great pleasure that I accepted the Royal summons from Little Princess to attend an exhibition like Toy Fair," said Clary. "The order of the day is to have a right royal giggle and celebrate the fabulous new Little Princess toy range from Born to Play - me and the mini M'aam were made for the job."
The first wave of Little Princess toys are due to hit retail at the end of February.