TOY FAIR 2010: Chapman celebrates Fifi's fifth - Licensing.biz

TOY FAIR 2010: Chapman celebrates Fifi's fifth

New characters also make first public appearance at London's Toy Fair.
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Chapman Entertainment kicked off the fifth birthday celebrations for Fifi and the Flowertots at this week's Toy Fair.

New characters Stingo, Violet and Primrose made their first public appearance alongside Fifi and Chapman founders Keith Chapman, Greg Lynn and Andrew Haydon at a special cake cutting ceremony.

Since its launch in 2005, Fifi - voiced by Jane Horrocks - has notched up over 42 UK licensees, while the series has been sold into 148 countries worldwide.

Val Fry, Director of licensing at Chapman, said: "We have had a fantastic response to Stingo, Violet and Primrose products and we are pleased to bring them to Toy Fair in their first official outing - along with trusted favourites Fifi Forget-Me-Not, Big Chris and Roary the Racing Car."

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