Flair has chosen Toy Fair 2011 as the platform to announce its new Geomag relaunch deal.
Geomag had been a leading brand in magnetic construction toys since 1995, and Flair wants to make its return as high-profile as possible by unveiling a new range at Toy Fair in London.
The toy is a distinctive construction set with magnetic rods and chrome spheres which can be assorted to build even the most complex geometric shapes.
The resurrection of the brand will be bolstered by a marketing campaign that will extend into TV adverts on terrestrial and satellite stations this month.
The Geomag collection includes the traditional construction range in 22, 44 and 66 piece sets, alongside 36 or 72 piece sets which feature new coloured panel pieces adding a further dimension to the build possibilities.