TOY FAIR 2011: M4E wins Babar duties - Licensing.biz

TOY FAIR 2011: M4E wins Babar duties

Munich based firm responsible for new Babar TV series
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Brand management firm M4E AG has appointed as a merchandising agent for the Babar brand.

The Munich-based group was selected by Babar brand owners Nelvana Enterprises and The Clifford Ross Company.

Across German-speaking regions of Europe – including Germany, Austria and Switzerland – M4E will be responsible for development of a new Babar CGI-animated TV series.

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