Toy Story 3 and WWE star for Mattel - Licensing.biz

Toy Story 3 and WWE star for Mattel

Third quarter financials boosted by licensed brands; Barbie also puts in good showing.
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Mattel has reported its third quarter results for the period ending September 30th, with its Entertainment business putting in a strong performance, mainly thanks to Toy Story 3 and WWE products.

Worldwide gross sales in the division - which includes Radica and games and puzzles - increased by 23 per cent for the quarter, with growth in the WWE and Toy Story properties credited.

Overall, Mattel reported net income of $283.3 million, compared to the same period last year of $229.8 million.

Net sales for the quarter were $1.83 billion, up two per cent compared to $1.79 billion last year.

Worldwide gross sales for the Girls and Boys Brands business unit were $1.17 billion, up eight per cent versus a year ago. Worldwide gross sales for the Barbie brand grew six per cent, while other girls brands were up seven per cent, driven primarily by a strong performance of the Disney Princess doll line and the introduction of Monster High.

Worldwide gross sales for the Wheels category - which includes Hot Wheels - were down five per cent.

The Fisher-Price division saw worldwide gross sales also dip by five per cent to $743.3 million.

"We continue to be pleased with the performance of the business," said Robert Eckert, chairmann and CEO of Mattel. "While the all important holiday season is still in front of us, we remain on track to deliver solid revenue and profit growth driven by our portfolio of brands and countries."

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