Toy Story 3 smashes box office records

Release of the film becomes the biggest ever opening for an animated movie in the UK.
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Disney/ Pixar’s opened in the UK with £21.2 million, surpassing its closest rival by almost 30 per cent.

The latest movie in the Toy Story franchise has broken records for The Walt Disney Company whose previous biggest opening was £13.7 million for Pirates 2.

Toy Story 3 is also the second biggest film opening ever in the UK, just behind Harry Potter 3, and the biggest July opening to date.

3D viewings made up 76 per cent of the total box office figure. The audience since opening has been a roughly 50/50 balance of family and non-family to date.

All 11 Disney/ Pixar titles have debuted in the #1 position on opening weekends in UK:

  • Toy Story 3 is Disney/Pixar’s first £20m+ opening in UK.
  • Toy Story 3 beat Toy Story 2's opening by 175 per cent (£21.2m vs £7.7m) and Toy Story 1's by 524 per cent (£21.2m vs £3.4m).
  • Toy Story 3 was Disney/Pixar’s first $100m opening in the US and is Disney/Pixar’s biggest release to date currently at $380m.

Toy Story merchandise is also proving popular. At the Disney Store, the Buzz Lightyear Action Figure is forecasted to be the top toy of the year, having already sold over one million units since the release of the first Toy Story film.

The new characters from Toy Story 3 are also set to be best sellers with most Disney Store's having sold out of the Lotso Bear Plush, with more ordered to meet demand for Christmas.

The Toy Story 3 video game has taken the UK number one spot on all formats with 31,600 games being sold this week, and 49,400 in just ten days.

Total sales of the Blu-ray and DVDs of Toy Story 1 & 2 in July have already seen a five-fold increase to sales in the whole month of June.


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