ToyNews drives ahead

Latest circulation figures for sister publication ram home its current dominance in toy sector.
Publish date:
Social count:

In terms of ABC-audited print and Google-measured web traffic, ToyNews has a clear lead.

For the 12 months to June 30th, the Audit Bureau of Circulations (ABC) has confirmed that total net average circulation for ToyNesws print edition was 6,068. This figure is 39.4 per cent higher than its nearest rival.

ToyNews also has a requested or paid-for circulation that is 40.6 per cent higher than any other title.

"Considering that our rival has such a low circulation, it is even more impressive that our requested level is so much higher than theirs," said ToyNews publisher Stuart Dinsey. "This demonstrates how hard we work to ensure that ToyNews is a magazine worth receiving."

ToyNews also has many feature benefits, such as an exclusive relationship with NPD for industry data, TV spend data from Thomson Intermedia and sister service The ToyNews Daily, which delivers at least five stories to over 7,000 trade recipients every day.

ToyNews also recently launched a new website, with a wide variety of essential content. September figures via metrics partner Google Analytics will be announced shortly.

"We'd like to thank everyone in the toy business for helping us take this leadership position. It is by talking to the market that we have developed our print, online and email solutions. We respond to market needs," added Dinsey.

"This is a fantastic, dynamic market to be in. We will stay focused on a cross media approach, delivering essential business information for everyone with a professional interest in toys. We now have a UK and international solution. These are exciting times."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.