Following the success of the first ever ToyTesters.TV Awards last year, the firm has revealed that this year's event will feature a favourite toy character award.
Any company that owns a children’s character property that has been translated into toys is eligible to enter.
“We’re enormously excited about our awards this year as we’ve added some massive accolades to the mix and we’ll be unveiling some fabulous partnerships in the coming weeks," said Gemma Gallagher, founder of ToyTesters.TV.
"We thought it was time to recognise all the fabulous children’s characters out there that have been translated to toys and let children vote for their favourite. We want the licensing industry involved in our prestigious event where children are the only people that vote.”
Other categories for 2015 include Best Toy of the Year as voted by Girls, Best Toy of the Year as voted by Boys, Best Toy inspired by TV or Film, Best TV advert and Best Toy Range inspired by TV or Film, all of which will be voted for by children.
Entries can now be submitted at www.ToyTesters.tv/Awards