The fashion designer Zandra Rhodes is working with The Partnership to increase her brand presence within the licensing arena.
Rhodes has already enjoyed success with Marks & Spencer, signing up for an exclusive range of womenswear. While this deal was done directly with Rhodes, TP has since signed up a five-year footwear deal with Strutt Couture, to complement the M&S agreement.
Other licensing arrangements include chinaware with Royal Albert and greetings cards with UK Greetings.
TP is also planning to launch a fragrance at the end of the year and is in discussion with prospective licensees for apparel, cosmetics, jewellery and eyewear.