With the brand having attracted vast amounts of attention at Brand Licensing Europe earlier this month, licensees are continuing to sign up for Gogo's Crazy Bones.
Zap (branded bedding) and Random House (offical Gogo's handbook) are the latest to be signed up by Bulldog Licensing. They join Penguin (publishing), Halsall (wheeled toys), Portico (greetings cards), Pyramid (posters), Roy Lowe & Sons (socks), Infocado (calendars) and Poetic Gem (apparel).
Random's handbook has already been chosen by Tesco as its Children's Book Club book of the month for November.
"Gogo's Crazy Bones is absolutely red hot at the moment - I have literally never come across anything like it before," commented Bulldog's Rob Corney. "It is no surprise to me that so many top licensees are on board and there promises to be many more to come both in the UK and as we roll out internationally in Nordic, Germany and Australia in Q1 next year."