Transformers video game toys launched - Licensing.biz

Transformers video game toys launched

Hasbro releases a range of toys to tie-in with the latest licensed video game from Activision.
Author:
Publish date:
1_transformers fall of cybertron.jpg

To celebrate the launch of Activision’s Transformers: Fall of Cybertron, Hasbro has released a range ‘Deluxe Class’ figures.

Hasbro announced plans to back the video game with a toy line back in February.

ToyNews has the full story and pictures.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

6_Transformers - toy image 2.jpg

Transformers

The first Transformers movie generated approximately $480 million in revenues for Hasbro. Not a bad summer?s work.

Featured Jobs