Transformers video game toys launched

Hasbro releases a range of toys to tie-in with the latest licensed video game from Activision.
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To celebrate the launch of Activision’s Transformers: Fall of Cybertron, Hasbro has released a range ‘Deluxe Class’ figures.

Hasbro announced plans to back the video game with a toy line back in February.

ToyNews has the full story and pictures.

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The first Transformers movie generated approximately $480 million in revenues for Hasbro. Not a bad summer?s work.

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