FremantleMedia Kids & Family Entertainment is increasing the international reach for its popular preschool series Tree Fu Tom with new licensing agents in Russia and the CIS, Benelux and Israel.
The three new agents will work to seek new partners and devise specific consumer product roll out strategies for their regions.
Representing Tree Fu Tom in Russia and the Commonwealth of Independent States is Megalicense International.
Alongside managing the licensing rights for the series, Megalicense will launch a Tree Fu Tom You Tube channel in the territory.
Meanwhile, in Benelux, J&M Brands has been signed to represent the series, while in Israel – where a range of Tree Fu Tome launched last year – Brand is Real will now represent the growing property.
Rick Glankler, EVP and general manager, FremantleMedia Kids & Family Entertainment, said: “Tree Fu Tom continues to generate strong ratings internationally and with the property now screening in over 80 territories the show has connected with children around the world.
“With a number of high class licensing agents and toy distributors now n board, Tree Fu tom is in a great place to become a truly successful global franchise.”
Tree Fu Tom is a co-production between FremantleMedia Kids & Family Entertainment and the BBC for CBeebies, with animation by Blue Zoo Animation.