Trend Lab joins forces with Nickelodeon - Licensing.biz

Trend Lab joins forces with Nickelodeon

New products to be unveiled at the ABC Kids Expo in Louisville.
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A range of nursery and toddler products will be unveiled at the 2011 ABC Kids Expo next month, after Trend Lab struck a deal with Nickelodeon Consumer Products.

The product line will be based on NCP's Dora the Explorer, Spongebob Squarepants and Blue's Clues properties.

"We are thrilled to be a part of the Nickelodeon brand and are eager to incorporate the Trend Lab look and style into these iconic characters," said Audra Simmering, VP of Trend Lab. "This is what Trend Lab does best and we felt there was incredible opportunity to bring these characters into a home décor look and feel."

Hal Snik, SVP of domestic licensing for NCP, added: "This new partnership allows us to incorporate our popular Nickelodeon properties into stylish and functional room décor and bedding for infants and toddlers."

The 2011 ABC Kids Expo takes place from September 23rd to 26th at the Kentucky Exhibition Centre.

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