Turner CN Enterprises has added three new partners to its growing Bananas in Pyjamas licensing programme.
Apparel licensee Aykroyd & TDP Licensing is on board to produce nightwear and underwearl; Gemma International will create greetings cards; and Amscan International has taken the licensing rights for party goods and accessories.
Master toy licensee, Golden Bear is due to lead the roll out of the Bananas in Pyjamas licensing programme this autumn, with the launch of the first wave of toy products. The initial line will feature plush and plastic toys.
"Bananas in Pyjamas is a dream property to work on," said Graham Saltmarsh, UK licensing director at TCNE. "It's great brand heritage, and high profile broadcast and digital distribution platforms give Bananas in Pyjamas fantastic visibility and awareness, which in turn is driving substantial consumer demand for official licensed product.
"Undoubtedly one of our most exciting licensing launches in recent years."