The licensing programme for Platinum Films' Matt Hatter Chronicles is continuing to build in Spain and Portugal, with Iberian agent Biplano adding another three firms to the roster.
Dravemad has come on board for footwear, while Hot Shots and Tasty and Unique will handle food and beverage, plus Claudio Reig for children's musical instruments.
Back to school, publishing, puzzles, gift, home and other categories will be announced in the coming weeks.
Global partners for Matt Hatter Chronicles include Simba Dickie Group (master toy) and Topps.
"Biplano is very proud to manage Matt Hatter Chronicles, a property with all the ingredients to be a licensing success," said Jordi Rey, general manager at Biplano. "Licensees are excited by the property and very soon we will close deals across all category products."
Seasons one and two of the adventure comedy series debuted on Spanish public broadcaster RTVE's Clan TV in November 2013. In December, the show ranked number two for action series in terms of average audience on the channel, while it has also been successful on Canal Panda, Spain since premiering in April 2013.