Trio of new deals for Lazytown - Licensing.biz

Trio of new deals for Lazytown

Partners Plus signs up new licensees in Greece and Romania.
Author:
Publish date:
Social count:
0
45_mypictr_200x200(1).jpg

The agency has been representing the property since January 2010 in Greece and since earlier this year for Romania and Bulgaria and to date, has signed 12 new deals.

Spicy Effect, a Greek music business, is on board. George Stampolis, head of marketing and business affairs, commented: "We are delighted to enter the licensing business with a very promising and unique property like LazyTown.

"As a company devoted to family entertainment and education, Lazytown is a perfect match for us."

SC Convergent Media has taken on the licence for Meet and Greet events for LazyTown in Romania.

“LazyTown is very happy to have a partner like SC Convergent Media due to the hard work and devotion to the brand. We look forward working together and establish the success of LazyTown in Romania as well.” said Tina Stathopoulou from Partner Plus.

Finally, LaFollie has signed up to create products including hair accessories, fashion bags, kitchen sets, sunglasses and more for the Greek market.

Meanwhile, Stamion Ioannides has extended its contract with new categories, in Greece, including flip flops, towels, bathing suits, beach bags, T-shirts and hats, which will launch in spring 2012.

Stathopoulou continued: "I am very excited about the future of LazyTown in Greece and the fantastic opportunities the brand continuously opens up. LazyTown is much more than just a TV show and I am honoured to be working with a property that is so dedicated to kids health.

"It is incredible to see firsthand how the children’s attitudes change towards fruits and vegetables and activity when there is superhero Sportacus leading them.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.