Troy Lee Designs rides in with Steve McQueen - Licensing.biz

Troy Lee Designs rides in with Steve McQueen

Firm to produce series of limited edition motorcycle helmets.
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GreenLight has signed a licensing agreement on behalf of the Steve McQueen estate with Troy Lee Designs for
the production, marketing and sale of a series of limited edition motorcycle helmets.

Troy Lee Designs, which has been customising helmets 'For The World's Fastest Racers', debuted the first limited edition helmets earlier this month at the Anaheim 1 Supercross. The helmet retails for $525, with a limited run of only 700 units going into production.

“My dad was an avid motorcyclist and huge supporter of the sport,” said Chad McQueen. “It’s great to see his love for motorcycling live on through new limited edition helmets.”

Troy Lee, founder of Troy Lee Designs, added: “I have looked up to Steve McQueen my entire life. I always held great respect for him and everything he represented. I am truly excited to forge this relationship and look forward to designing a collection that represents Steve’s timeless, style and personality.”

The first helmet announced will be the first in a series of Steve McQueen helmet styles that will be unveiled over the next three years. The first will be available from June.

“Steve McQueen was passionate about racing both motorcycles and cars,” said David Reeder, vice president at GreenLight. “Through this partnership, GreenLight and Troy Lee Designs will carry on Steve’s love for motorcycling and bring it to a new generation of fans.”

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