TRU hires Neil Friedman as president - Licensing.biz

TRU hires Neil Friedman as president

Former Mattel Brands chief will oversee the retailer's activity in the US.
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Toys R Us has hired Mattel Brands former president, Neil Friedman, to oversee its US business.

Friedman will report to chairman and CEO, Gerry Storch, and his jobs includes the handling of “all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for the company’s 866 stores and online business in the United States.”

To read the full story on ToyNews Online, click here.

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