True Religion inks eyewear deal

Jeans brand teams with Revolution Eyewear for new branded line for launch this summer.
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True Religion Apparel is joining forces with Revolution Eyewear for a new branded collection due to hit stores in June.

A worldwide roll out of the line is being planned to North America, Europe, Asia, Australia and the Middle East.

"We are excited to announce the expansion of our licensing platform with the addition of Revolution Eyewear as our eyewear licensee," said Jeffrey Lubell, chairman, CEO and creative director of True Religion Apparel.

"We are confident that Revolution Eyewear will embrace the True Religion Brand Jeans design perspective so that this new partnership will result in unique, high quality eyewear that complements our existing product categories and embodies the essence of True Religion Apparel.

"The addition of eyewear to our licensed platform represents a unique opportunity to not only build increased global awareness of the True Religion brand, but also drive growth in net sales and profitability."

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