True Religion looks to licensing

US apparel firm aiming to expand in sector, with branded fragrance first to be released.
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True Religion Apparel, which made its name selling a line of high-end denim, is to expand its operations in the licensing market.

The US firm made the announcement at the same time as it affirmed its 2007 earnings outlook, saying it has not seen any slowdown in consumer spending on its high-end clothes due to economic worries.

True Religion currently licences its name to makers of handbags and swimwear. A branded fragrance is on the way, while president Michael Buckley says that he also sees licensing opportunities in undergarments, loungewear, watches, jewellery, eyewear, housewear, bedding and hosiery.

By the end of this year, True Religion will have 15 stores in the US. It expects to have 33 by the end of next year and more than 50 by 2009.


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