TSI comes on board for City of Friends

Firm secures multi-category licensing deal for CreaCon brand in the Nordic countries.
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CreaCon has snapped up Torger S. Iversen (TSI) as a key licensee for the Nordic countries for its City of Friends pre-school property.

TSI will manage the Nordic rights for a comprehensive toy programme with the first product range expected to appear in stores in autumn 2013 in time for Christmas.

"We are delighted to be working with TSI, a well established and highly reputable toy company in the Nordic region," said Linda Vabo, director of international product and licensing at CreaCon. "TSI are well positioned to grow and strengthen the City of Friends licensing programme and we look forward to working with retailers to promote the new product range in 2013."

Einar Iversen, MD at TSI, added: "This is a long-term cooperation for TSI, and we are proud to be teaming up with CreaCon Group and City of Friends."

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