Turizmo partners with Omega Sky for wall decor - Licensing.biz

Turizmo partners with Omega Sky for wall decor

Wall murals, wall paper and wall graphics featuring AR technology are in development
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Toy and fantasy concept Turizmo has struck a new licensing agreement with Omega Sky for a range of wall murals, bespoke wall paper and wall graphics.

Omega Sky, owner of Wallsauce.com, will offer an array of imagery featuring the metal creatures that shift from robots into vehicles, with a collection of top models including Subaru, Toyota and Hyundai.

With KIA and Koenigsegg also part of the portfolio, the concept extends further than cars, with planes, trains, helicopters, tanks and tractors.

The new deal, negotiated by global licensing agent JELC, will allow fans to select, create or upload a design, customise the size and choose the material for their wall mural, and Wallsauce will then produce it.

Colin Watson, Omega Sky's commercial director, said: "Turizmo Studios has created an incredible set of characters that will look amazing as large format wall art.

"And with the addition of augmented reality the possibilities are almost limitless. The opportunity to partner with Turizmo is truly fantastic for us."

Jane Woodward, director of JELC, added: "With its fabulous graphics and a stunning selection of famous auto names included in the concept Turizmo has amazing potential as part of the decor of the modern boys' room.

"Thanks to Wallsauce, it will do just that. This deal with Omega Sky embraces and enhances the license; it's a perfect fi for Turizmio.

Aimed at boys aged four to ten, Turizmo also incorporates digital avatars from Mishme, while JELC is now looking for opportunities in publishing, gaming, trading cards, toys and mobile content.

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