Turner and Warner Bros sign global multi-series deal for Boomerang - Licensing.biz

Turner and Warner Bros sign global multi-series deal for Boomerang

The agreement will see the first-ever original content being developed exclusively for Boomerang.
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Turner Broadcasting and Warner Bros are deepening their ongoing partnership with a global agreement that aims to strengthen the pipeline of original content being developed for Boomerang.

The agreement, which represents the first-ever original content being developed exclusively for Boomerang, includes nearly 450 half-hours of programming from Warner Bros. Animation.

The content will premiere on all Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting's Pogo, Boing, Toonami and Cartoon Network.

The partnership also extends Boomerang's access to the classic animation portfolio from the Hanna-Barbera, MGM and Warner Bros. Animation collection, a total of 3,500 titles.

“Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand," said Christina Miller, president and general manager, Cartoon Network, Adult Swim, Boomerang. 

“Through this expanded relationship with our corporate partners, we will create new content that will engage fans across a variety of screens and platforms and further grow these timeless franchises that we’ll leverage not only across Boomerang but also our global kids and family portfolio of businesses.”

Sam Register, president, Warner Bros. Animation and Warner Digital Series, added: “With the television landscape becoming more and more crowded, we are extremely fortunate to have one of the largest animation libraries, with some of the world’s most iconic and revered characters, and to be embarking on this important new partnership with Turner and Boomerang.

"This deal presents an exciting creative opportunity to explore this vast collection, to develop new and compelling programming based on these beloved characters, and to introduce them to new generations of families.”

Premiering this fall will be the first of Boomerang's new original series from Warner Bros Animation, Bunnicula, all-new animated comedy series based on the bestselling children’s book of the same name.

The series follows the paranormal comedy adventures of Bunnicula the vampire rabbit, who drains the juice of carrots and other vegetables to boost his supernatural abilities.

Be Cool Scooby Doo! is an a new animated comedy series featuring the Scooby gang, back with a modern comedic twist on the beloved classic. Be Cool sees the gang working as hard to solve their own personal problems as they are to solve the endless, mind-bending mysteries that await them.

Elsewhere, Wabbit sees Bugs Bunny star in all-new shorts that find the iconic carrot-loving rabbit matching wits against classic characters like Yosemite Sam and Wile E. Coyote, along with brand new foes.

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