Turner Broadcasting acquires LazyTown brand - Licensing.biz

Turner Broadcasting acquires LazyTown brand

Firm picks up Latibaer but Magnus Scheving remains as CEO; new series confirmed.
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Turner Broadcasting has strengthened its position in the pre-school market further, acquiring the Icelandic owner of the LazyTown brand, Latibaer.

Under the terms of the deal, Magnus Scheving - the creator of LazyTown - will remain as CEO of Latibaer, retaining his management team. The series production will also remain in Iceland.

Turner also announced that it has committed to a new series, which will air in more than 100 countries in over a dozen languages.

"We're delighted to have Turner on board and believe that the fit is an ideal one for us," said Scheving. "Their ethos of entertaining children in a fun and educational way is perfectly in keeping with the LazyTown brand. We look forward to bringing the LazyTown message of helping motivate children to lead a healthy lifestyle to a whole new audience of Turner viewers."

Michael Carrington, chief content officer, Turner Broadcasting EMEA, added: "LazyTown is considered to be an innovative groundbreaking programme around the world. It's an inspirational television series designed to inspire young children to lead an active healthy lifestyle, and the show will be a key element in our pre-school strategy going forward."

Alan Fenwick, VP, Turner CN Enterprises, continued: "LazyTown is one of those rare and wonderfully inspiring brands that at its core has such a relevant health message that everyone from governments to global retailers and, most importantly, millions of children evert day from around the world are embracing.

"We are delighted to be working with Magnus and his team as we build on this success together, ensuring that LazyTown becomes the world's leading healthy lifestyle brand for children."

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