Turner Broadcasting has hired Anthony Lukom to spearhead strategy across programming, digital, ad sales, licensing, marketing and creative services.
Lukom takes on the role of vice president and general manager, UK and Ireland, leading Turner's entire entertainment business. This includes Cartoon Network, Boomerang, Cartoonito, Turner Classic Movies and Adult Swim.
He initially joined the firm in May 2010 as acting general manager. Lukom reports directly to Pete Flamman, SVP and general manager, Northern Europe.
"Turner Broadcasting is one of the most dynamic and forward thinking media companies in the business, and the opportunity to head up its entire UK division is one I am delighted to accept," said Lukom.
Prior to Turner, Lukom was MD of MySpace UK, while he has also spent time at AOL Europe.