Turner Broadcasting System EMEA has strengthened its team with an exec who boasts experience from The Walt Disney Company.
Patricia Hidalgo (pictured) joins the firm as SVP and chief creative and content officer kids.
Most recently VP content and programming strategy for The Walt Disney Company EMEA, Hidalgo will be Turner's editorial head for its portfolio of kids content and channel brands in Europe, Middle East and Africa.
She will oversee all centrally-funded programming (acquisitions, co-productions, originals), channel branding, franchise and research initiatives, plus editorial compliance across multiple platforms and formats.
"We are delighted that Patricia is joining us and look forward to the leadership and wealth of creative experience she will bring to a role that sits at the very heart of our kids business," said Peter Flamman, SVP and COO, EMEA and MD Kids EMEA. "We are particularly impressed by her superb track record of collaborating with diverse local market teams within a global, franchise-led, content-centric organisation."
Hidalgo added: "I am delighted to join Turner at what I believe is a very exciting time for the company."
Hidalgo spent 15 years at Disney in various roles. She began her career at Canal Plus Spain.
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