Turner Broadcasting Systems Arabia is supporting the upcoming Dubai International Character and Licensing Fair for the second year running, signing up to be gold sponsor of the event.
The firm will be exhibiting under its Turner CN Enterprises umbrella.
Cartoon Network Arabic launched across MENA in October 2010. The free to air fully Arabic channel showcases the likes of Ben 10, Powerpuff Girls, Dexter's Laboratory, Generator Rex, The Amazing World of Gumball and Adventure Time among others.
"The Middle East is a key growth market and the Dubai International Character and Licensin Fair is an invaluable platform for Turner CN Enterprises to showcase its properties and forge business relationships with new licensing partners in the region," said Christian Zeidler, territory manager for the Middle East.
"We're looking forward to developing new conversations at Character Dubai. We've already seen great interest in our recently launched girls' properties Zoobles and Puppy in my Pocket and are looking to expand on our success with our live business partnerships."