Zeidler is charged with leading of CN Enterprises in the Middle Eastern licensing strategy for Turner. In conjunction with the Cartoon Network Arabic Channel team in Dubai, he will manage and implement a “360 degree licensing approach”.
His other duties include establishing and managing effective relationships with local companies, licensees, stakeholders and key retailers.
Zeidler has a track record of developing business in the retail industry in the MENA region. In his previous role he was the project leader on the development of the stationery and toys product portfolio for the Cricket World Cup 2011 and played an integral part in developing a strategy for the MENA region and India.
Commenting on his new job, Zeidler said: “There is a huge demand by children, teenagers and even adults across the region to buy merchandise from their favourite Cartoon Network shows, such as Ben 10, Johnny Bravo and The Powerpuff Girls.
“I’m thrilled to be taking on the exciting challenge of ensuring maximum exposure of Turner CN Enterprises’ key properties across the Middle East.”
Zeidler will attend Licensing International in Las Vegas, and his diary is now open for appointments: firstname.lastname@example.org.