Turner Broadcasting has revealed a major repositioning of the licensing arm of its business across EMEA, renaming the department Turner Enterprises.
The move relfects the expansion of Turner Enterprise's remit, to include Turner Broadcasting's adult entertainment brands, CNN, Adult Swim and Turner Classic Movies. These will sit alongside its existing successful kids' portfolio, including Cartoon Network, Boomerang and Cartoonito.
An additional aspect of the repositioning will see the licensing of assets across mobile, online and DVD brought under the helm of Turner Enterprises in order to centralise distribution of Turner Broadcasting content across all non-linear platforms.
The company will continue to build consumer product franchises for Cartoon Network shows including Ben 10 and The Powerpuff Girls, as well as act as licensing agent for third parties such as Nelvana's Bakugan.
Alan Fenwick, VP of Turner Enterprises (pictured), said: "The repositioning of Cartoon Network Enterprises to Turner Enterprises is a significant step forward for the EMEA business.
"Through the central distribution of resources and our close collaboration with Turner Media Innovations we are able to offer streamlined, integrated opportunities to build standout franchises.
"This bespoke approach has been applied to our core children's properties with great success and we now look forward to developing our adult brands, as well as extending the licensing of our assets on digital platforms."
In addition, Turner Enterprises has struck a three-year, multi-platform deal with Warner Home Video. This will see content from Turner brands Cartoon Network, Cartoonito, CNN and Turner Classic Movies distributed on DVD and Blu-ray in the UK, Ireland, Spain, Italy, France, Benelux, Switzerland and Germany.