Turner launched its WB channel in Pakistan on November 1st, offering locals 24-hour access to Warner Bros’ Hollywood content.
Turner said that the channel is ‘targeted at an upscale urban audience with an appetite for quality programming and 24-hour Hollywood content.’
The WB channel launched in India three years ago.
Steve Marcopoto, president and MD, Turner International Asia Pacific, said: “For nearly a decade Turner has built its leadership in the Pakistan media and entertainment industry on a bedrock of rich, powerful and compelling content. Now we expand our foundation with WB, leveraging the greatest hits from the largest and fastest-growing film and television library in the world. With a distinctive on-air feel and the biggest hits, it will indeed be ‘entertainment made better’ for all Hollywood movie buffs in Pakistan."
WB’s premium movie titles include The Hangover, Sherlock Holmes, Clash of the Titans, Rumble in the Bronx and The Dark Knight while TV series’ include The Big Bang Theory, Fringe, Friends and Nikita.
The channel is being distributed in Pakistan through Homecast Entertainment Private Limited and advertising will be handled by TBS Pakistan through sales representatives Strategic Alliances.
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