Turner names new LBE director for Asia Pacific - Licensing.biz

Turner names new LBE director for Asia Pacific

Eric Lee will be responsible for identifying opportunities to develop consumer-facing experiences.
Author:
Publish date:
Social count:
0
0 Eric Lee Turner.jpg

Turner Asia Pacific has revealed that Eric Lee will be joining its team in a bid to grow the company’s location-based entertainment (LBE) business for the region.

In his new role, Lee will be responsible for identifying opportunities to develop consumer-facing experiences such as waterparks, theme parks, branded retail and entertainment spaces.

Clément Schwebig, SVP of business development at Turner Asia Pacific, said: “Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones.

“LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”

Prior to joining Turner, Lee held the position of director of global LBE at Rovio Entertainment, where he worked with licensing deals and projects such as the first ever Angry Birds 4D film and Angry Birds VR experience.

Related

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.