Turner CN Enterprises is further carving a path in the girls market, securing 20 licensees for the Puppy In My Pocket: Adventures in Pocketville brand across EMEA.
The deals cover major categories including apparel, toys, games, stationery and paper goods, publishing, housewares and gifts, audio and music, domestic and linens and food and beverage, with further deals to come.
"We have been strategic in working with licensors to acquire the right brands that sit comfortably within our portfolio," said Alan Fenwick, VP Turner CN Enterprises. "Puppy in my Pocket perfectly complements our other properties for girls being colourful, fun, collectable and highly ownable.
"We're excited about these partnerships and are looking forward to further opportunities for the Puppy brand at BLE in October."