Turner picks up Total Drama

CN Enterprises acquires rights to Fresh TV tween animated comedy reality series.
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Turner CN Enterprises has picked up the licensing and merchandising rights to Fresh TV's Total Drama.

The tween targeted animated comedy reality series parodies reality TV and the Enterprises team will be responsible for the product licensing and home entertainment of the whole Total Drama franchise.

This includes Total Drama Island, Total Drama Action, Total Drama World Tour and Total Drama Season 4.

Jason Rice, director of licensing for Russia, Africa, Middle East and Israel and live events at Turner CN Enterprises, said: "Total Drama is the only tween targeting animated comedy reality series featuring an authentic and compelling cast, extremely hilarious challenges and off screen multi-platform elements where tweens can get more involved.

"We're thrilled to be developing an innovative merchandise programme focusing initially on soft lines, publishing, DVD and promotions targeting boys and girls aged eight to 13."

Genevieve Dexter, partner and commercial director of Cake Entertainment, added: "The Total Drama franchise has been a tremendous success and has captured the hearts and imagination of tweens the world over. The combination of wit, talented script writing, brilliant animation and current subject matter places this franchise in a league of its own."


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