Turner promotes Cecilia Persson to VP of programming and content strategy kids EMEA - Licensing.biz

Turner promotes Cecilia Persson to VP of programming and content strategy kids EMEA

Persson has stepped in to the position to help the broadcaster combine its programming and acquisitions team.
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Turner Europe, Middle East and Africa has appointed a new vice president of programming and content strategy kids EMEA, acquisitions and co-production international.

Cecilia Persson has stepped in to the position to help the broadcaster combine its programming and acquisitions team.

While retaining her previous role of acquisitions and co-production international, Persson will also manage and lead programming strategy across EMEA for all of Turner’s kids linear and digital platforms and will report directly to Patricia Hidalgo, chief content and creative officer kids EMEA and kids strategy international.

Hidalgo said: “Competition is increasing across the globe and we all face similar challenges and opportunities from emerging platforms and new audience habits.

“There’s never been a more important time to bring together teams that produce winning programming strategies with those that source and create the best programmes our audiences crave across all platforms.

“Cecilia has been an integral component of our growth with abilities to acquire the best programming to complement our home grown slate across the portfolio. This is a natural progression for her and a testament to us strengthening our programming strategy globally.”

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