Turner unveils retail push for new Ben 10 lines

TRU, The Entertainer, Smyths, Argos, Hamleys and Toymaster all on board.
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Turner CN Enterprises has outlined its retail plans to back the launch of the Ben 10: Omniverse toys from Bandai.

Promotional activity will run with toy stores including Toys R Us, The Entertainer, Smyths Toys Superstores, Argos, Hamleys and Toymaster, in one of the company's largest retail initiatives to date.

TRU is offering Ben 10 fans the chance to win hundreds of prizes, including a trolley dash, Xbox 360 and Ben 10 toys, if they find a lucky green ticket in special packs of Ben 10: Omniverse toys.

Through September, The Entertainer is offering children the chance to win everything they see in the store's specially created Ben 10 display windows, in addition to a free goodie bag when they spend £14 or more on Ben 10 product in-store.

Meanwhile, Smyth's will have in-store costume appearances from new aliens Feedback and Shocksquatch and an online competition to win a Ben 10: Omniverse play-set.

Additional retail support is being provided by Argos, which will be offering an exclusive free DVD with any Ben 10: Omniverse purchase. At Hamleys, there will be a giant screen photo opportunity running throughout the October half-term, while Toymaster will feature branded window displays at the majority of stores nationwide.

"We wanted to create a retail buzz every bit as exciting as the new TV series and to reward Ben 10 fans across the country with something special as the new toy line hits the shops," said Graham Saltmarsh, UK licensing director at Turner CN Enterprises.

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