Turner's kids' brands take top spot in Asia Pacific

‘With Cartoon Network Studios pumping out the best animation in the business and a ground-breaking volume deal for Warner Bros. titles now in place, our content pipeline has never looked so strong,’ says Turner’s Mark Eyers.
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Turner has revealed that its kids’ brands proved to be the most popular with children and their families in Asia Pacific throughout 2015 and into Q1 of 2016.

Aggregate data from ratings agencies in nine measured markets found that Turner’s kids portfolio were most popular in terms of audience share in 2015 and Q1 2016.

The full portfolio includes the likes of Cartoon Network, Boomerang, Toonami and POGO.

Cartoon Network also held its position as the international channel with the biggest reach in Asia Pacific.

Mark Eyers, senior VP and CCO for Turner’s Kids Networks in Asia Pacific, said: “There are several factors that have contributed to this outstanding result. With Cartoon Network Studios pumping out the best animation in the business and a ground-breaking volume deal for Warner Bros. titles now in place, our content pipeline has never looked so strong.

“This depth of content is also complemented by investment in localisation, strategic content acquisitions, digital offerings and an original shorts program within Asia Pacific that is paying remarkable dividends.

“Above all else, our leadership position speaks to the ability of our brands to engage the most amount of kids and their families, across platforms, around the region.”

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