With the brand already achieving international success across Northern Europe, South America and the UK, Santoro is extending Tutti Cuti to Australia and New Zealand.
The firm has signed up Merchantwise as the exclusive agent for the property in the territory. Tutti Cuti has already secured a following in the Australian market through licensee Cosmex, which has a range of cosmetic items.
In addition, Australian users currently account for eight per cent of the 35 million hits on the Tutti Cuti website.
"Merchantwise is delighted to be working with Santoro on the development of the Tutti Cuti licensing program in our region," said the firm's director Alan Schauder.
"We have great respect for the team at Santoro, both as creators of exceptional designs and as an organisation that really understands how to market and build brands on a global scale."