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TVMania UK to roll out LEGO clothing - Licensing.biz

TVMania UK to roll out LEGO clothing

Collection to feature popular lines including LEGO Friends, Legends of Chima and Minifigures.
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TVMania UK has signed a three-year deal to produce clothing based on popular children's brand LEGO.

The apparel company will produce the collection that will feature popular LEGO lines such as LEGO Friends, LEGO Legends of Chima, LEGO City, LEGO Duplo, Classic and LEGO Minifigure.

TVMania UK will be targeting a range of different retailers as the first phase of the apparel programme launches.

Dan Wilkins, managing director of TV Mania UK, said: "We are absolutely delighted to be working with the LEGO group on this new range.

"This deal is the product of two years of negotiation and reflects the LEGO Group's determination to work with a UK apparel partner that really understands the domestic market and can deliver a range that mirror the strong values of the LEGO brand.

"For our part, it is an astonishing privilege to be partnering with the LEGO Group - not only are LEGO bricks one of the most trusted and popular toys in history, but the LEGO Group is one of the most respected companies in the world with a passionate commitment towards the welfare of its employees, its customers and the environment.

"We can't wait to get started in producing an apparel line that will appeal to the millions of LEGO fans across the UK."

Established in the 1950's LEGO has a huge fan base arose the Globe and 2012 saw 45.7 billion LEGO bricks produced, while the LEGO FaceBook page has 3.4million 'likes'.

Plus, a LEGO movie is scheduled for release early next year.

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