Twentieth Century Fox signs fashion labels for The Simpsons

Firm has teamed with Eleven Paris, Drop Dead Clothing, Joyrich and Zara Kids
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Twentieth Century Fox Consumer Products has partnered with various high street fashion names to deliver new collections for The Simpsons.

Teaming with brands including Eleven Paris, Drop Dead Clothing, Joyrich and Zara Kids, the firm will deliver the new fashion lines as the world of yellow characters gears up for its 25th anniversary celebrations next year.

Jeffery Godsick, president of Twentieth Century Fox Consumer Products, said: "Over the past two years, we have seen The Simpsons iconic status become successfully immersed in fashion brands, and by working to keep designs on trend and artwork fresh and relevant, we are seeing consumers respond enthusiastically in a new and different tier of fashion.

"We are driving unique collections in new areas and believe we will see a similar response to our previous partnerships with these aspirational, trend setting products to roar through fashion houses and generate widespread conversation on fashion blogs.

"It's clear that The Simpsons is more relevant than ever and the 25th anniversary next year is set to be an even more exciting year in the history of the brand."

Additionally, new collections will be introduced for existing global partners such as Bershka, Pull and Bear, H&M, C&A, Zara Kids and Original Marines.

The Simpsons collections have launched in the UK this year across high street fashion outlets including, Topshop, Topman, Pull and Bear, Bershka, H&M, C&A, New Look, river Island and Urban Outfitters.


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