Global toy company Sambro has confirmed details of its major deal with Thumb Wrestling Federation: TWF.
The firm will be producing special TWF thumb masks, available in single or double blister packs at £1.99 and £2.99 respectively, along with a TWF wrestling ring for £4.99. These are due to hit the UK High Street in November, with a fully interactive wrestling ring due to follow in the New Year.
The toys will be available in Asda, Toys R Us and The Entertainer - with managers at the toy chain having got together for a special instruction day to make sure they are up to speed with how to thumb wrestle.
"This is a great deal for TWF," said Rob Corney, MD of Bulldog Licensing. "Sambro are producing some fantastic merchandise which, given the amazing popularity of this brand, is sure to sell like hot cakes this Christmas."