MarVista Entertainment has named Tycoon Enterprises as the Latin American licensing and merchandising agency for the hit anime franchise Yo-Kai Watch.
Tycoon is now developing a strategic and comprehensive licensing and merchandising programme across categories including toys, apparel, accessories, school supplies, publishing and more.
The programme will begin rolling out this holiday season and continue into early 2017, coinciding with the launch of the animated series on Disney XD Latin America this June.
Yo-Kai Watch has already shot to success in Japan where the franchise has sold over $2 billion in merchandise in its first 15 months alone.
“With its groundbreaking success in Japan and significant expansion into Europe and the US, Yo-Kai Watch shows no signs of slowing down and we are excited to collaborate with Tycoon to bring this innovative franchise to Latin America and introduce kids to the Yo-Kai Watch craze, which we anticipate will be the next retail sensation,” said Fernando Szew, CEO, MarVista.
Elias Fasja, Tycoon Enterprises president, added: “Yo-Kai Watch is such a fun show with an original story that combines all the factors to create success and we are delighted to partner with MarVista on this adventure, as the licensing agent across our region.
“With the plethora of creative assets, we have the capability to create an extensive line of engaging products and exciting consumer promotions.”