Uglydoll plush brand owner Pretty Ugly has appointed Global Pursuit as licensing agent for Asia.
The newly established consumer products licensing, marketing and brand equity company, will represent the brand in Taiwan, Hong Kong and China.
It will work with licensees and retailers in Asia to develop retail programmes and enhance the Uglydoll brand experience in categories such as apparel, accessories, stationery, publishing, toys and more.
Alita Friedman, Chief Brand Officer for Pretty Ugly, said: “The Global Pursuit team truly understands our long-range vision and shares our fans’ passion for this distinctive brand.
“Their relationships in the territory, combined with their ability to convey to their partners what makes Uglydoll so special, will no doubt lead to some fantastic licensing programmes in this very important market. Fans across Asia have already been purchasing product on their travels and on the internet, so we’re excited to bring products directly into the region.”
Global Pursuit president Cynthia Money added: “We are honoured that Pretty Ugly chose Global Pursuit as the agency they’ve entrusted as guardians of this beloved brand in this key market.
“Uglydoll is a licensing dream come true – it’s fun, innovative and unlike anything in the marketplace. We look forward to introducing the unique world of Uglydoll to our licensees and retail partners who can deliver equally innovative goods that extend consumers’ enjoyment of the brand.”
With offices in San Francisco, Taipei, Hong Kong, Shanghai and Beijing, Global Pursuit also plans to open a European office in late 2013.
The first Uglydoll hand-sewn plush toy was created in 2001. Today the characters appear in a variety of toys, books, apparel, and other licensed products. For more information visit www.uglydolls.com.
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