UK firms make strong showing in LIMA Awards

V&A, Boots, Mind Candy and St Andrews Links among those nominated for June's accolades.
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Some 85 nominees have been revealed for the 2012 LIMA International Licensing Excellence Awards - with several UK companies getting the nod.

After its success in 2011, The Victoria and Albert Museum is nominated in the Best Art or Design Program, while One Direction and Ashley Baker Davies' Peppa Pig are both up for the Best Film, Television, Celebrity of Entertainment Program.

Redan Publishing's Peppa Pig Fun to Learn and Bag O Fun magazines are nominated in the Best Film, Television, Celebrity or Entertainment Licensee - Hard Goods category.

CPLG and St Andrews Links, meanwhile, have been selected for the Best Sports or Sports-themed Entertainment Program - up against NASCAR, NBA, PGA Tour and X Games.

Another big winner from last year, Boots is again in the running for Best Retailer thanks to its Hello Kitty activity. The firm lines up alongside Forever 21, JC Penney, Walgreens, Wal-mart and Champs Sports in the category.

Mind Candy's Moshi Monsters will be battling against Angry Birds, Hello Kitty, Lalaloopsy, Monster High and Paul Frank in the Best Character or Toy Brand category.

For a full list of nominees, simply click here.

Online voting begins on April 30th and runs through until May 18th.

The awards take place on the first night of Licensing International Expo on Tuesday June 12th in Las Vegas.


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