UK programme for Chupa Chups continues to grow - Licensing.biz

UK programme for Chupa Chups continues to grow

Blueprint and Gemma International signed up by Fluid World.
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A further two partners have been added to the UK licensing programme for the Chupa Chups confectionery brand.

Blueprint has been confirmed as the fashion stationery partner and is a developing a wide range of product featuring the bold lollipop colours incorporated into retro-inspired designs.

Targeting teens and young adults, the line is in development to launch for the back to school and college season next year.

Meanwhile, Gemma International will be creating greeting cards, gift wrap and gift bags, which will feature a 'scratch and sniff' element to bring the colours and flavours of the brand to life.

"We're really pleased to welcome two such strong partners to the Chupa Chups UK licensing programme," said Libby Grant, brand director at Fluid World, the UK licensing agent for the property. "The breadth of artwork available lends itself perfectly to stationery, greeting cards and wrap, and the ranges will be fun, fashionable and have real shelf standout."

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