UK Toy Fair sold out for 2011 - Licensing.biz

UK Toy Fair sold out for 2011

First time exhibitor Wow Stuff snaps up the last stand; exhibitor numbers up by a fifth on last year.
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The British Toy and Hobby Association has confirmed that Toy Fair 2011 has now sold out.

Next year's show - running from January 25th to 27th at Olympia, London - will be 30 per cent bigger in terms of floor space and, with over 200 stands on the showfloor, exhibitor numbers are up by a fifth.

Exhibiting companies with a strong foothold in the licensing sector include Wow Stuff, Bandai, Character Options, Hasbro, Lego, Re:creation, Spin Master and Vivid among others.

"It's incredible that Toy Fair has sold out six weeks ahead of last year, but even more so to think the show is one third bigger and the buzz will extend upstairs," said Simon Pilling, BTHA fairs and events manager.

For further details on Toy Fair, click here.

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